It took us 2 years to release our first jeans because we wanted to do things the right way. We naturally turned towards a red selvedge fabric, a fabric with a tight and dense weave, and therefore very solid and rough. Finally, jeans being one of the most polluting clothes because of a multitude of chemicals used, we decided to get our hands on a selvedge that received two certifications for the cultivation of its organic cotton, and its vegetable dye.

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