It took us 2 years to release our first jeans because we wanted to do things the right way. We naturally turned towards a red selvedge fabric, a fabric with a tight and dense weave, and therefore very solid and rough. Finally, jeans being one of the most polluting clothes because of a multitude of chemicals used, we decided to get our hands on a selvedge that received two certifications for the cultivation of its organic cotton, and its vegetable dye.
Flannel Pants
We went to Italy, to Reda, to find this 100% merino wool flannel. It is 'tech' for three reasons: it has a natural elasticity for more comfort, it has received an anti-crease treatment to prevent it from wrinkling easily, and can be machine washed, it’ll avoid you from that extra trip to the dry cleaners. We opted for a tapered and modern cut. It can be worn in the city with a dress shirt, a tie, even a wool sweater or a blazer, but also in a casual chic look by wearing it with a sweatshirt, a casual shirt or even a t-shirt!

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